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Scion brought together the most contemporary players in music, art, and fashion to commemorate the launch of our new home on the web. Scionify highlights the rich cultural and artistic landscape of Northern California. Trend setting musicians, visual artists, designers, event producers, artists, and creativity connoisseurs converge here.

THE TALENT 

Music: Headliners

Craze’s life is a legacy of rags to riches, geek to chic, no-name to world fame. He never had it easy from fleeing battle in Nicaragua at the age of 3 to a geeky adolescence to Hurricane Andrew hitting Miami in 1992 nor did have ever have any coattails to ride; his is a story that's an uphill battle, but a story that ends right at the top. "My mom always taught me I could do anything I put my mind to. So when she asked what I wanted to do with my turntables, I told her, 'Be the best DJ in the world,'" Craze casually laughs. And that he proved 3 times at the DMC World Championships, an unprecedented record, and a title that no other solo DJ has yet to match.

Check out DJ Craze Performing on Traktor Scratch Pro and KontrolX1

Music: Headliners

The Gaslamp Killer is a Los Angeles-based DJ whose eclectic style ranges from psychedelia and world music to dubstep and left-field hip-hop. Associated with Flying Lotus’ Brainfeeder Records, he made his production debut in the late 2000s with a series of EPs. Gaslamp District’s bar scene inspired him to name himself the Gaslamp Killer in disgust for much of the patronage. Upon relocating to Los Angeles, he found a niche for himself amid the city’s massive underground party scene and ultimately found a home for himself as a resident DJ at the club Low End Theory.

Check out The Gaslamp Killer DJ set at Sonar 2009

Fashion Installations

Irene Hernandez-Feiks founded Chillin' Productions in 1998, with the purpose of discovering and aiding Bay Area fashion designers, painters, photographers, filmmakers, DJ's, musicians and performers. The goal has been to provide exposure and create new opportunities for the artists. In her tenure as a promoter, Irene has made a point of never taking commissions or charging designers to sell their work. In short, all of the money made by the artist goes to the artist. Chillin' Productions produces 4 events per year with each event showcasing 60 fashion designers, 60 painters/photographers, 60 filmmakers, 7 DJ's and live music. Irene’s latest project is her boutique Wonderland at 2929 24th Street in SF’s Mission District.

Art Environment

ArtNowSF is a catalyst for legendary San Francisco artists to personally connect with fellow artists and art enthusiasts- it is a medium that intertwines these communities with the intent to encourage artistic expression. ArtNowSF not only welcomes all forms of artistic expression, it encourages diverse art forms ranging from fine art to music.  Artist include Ian Ross, Kris Davidson and Timothy Seward.

Music: Support

Scionify’s launch event brought together many of San Francisco’s leading edge DJs and promoters spanning a wide swath of today’s most out front genres including electro, disco, dubstep, and turntablism.

Supporting Craze in the Electro and Future Funk room were the resident DJs of one of San Francisco’s most over-the-top parties which yearly dazzles LovEvolution with next-level production on their float: Solid Gold Jacuzzi. The lineup read like a who’s who of San Francisco’s electro talent: Rock It Science founder Eric Sharp, Lights Down Low’s Sleazemore, Shane King of Hacksaw Entertainment, Blasthaus resident Nisus, and Midweek Meltdown’s Swayzee.

Sharing the dark depths of Temple’s Catacombs with Gaslamp Killer were 2 of prominent promoters of dubstep and bass-heavy music. Surya Dub’s head honcho Maneesh The Twister joined the fray, fresh on the heels of their 3 year anniversary event. Dials, latest addition to the Change The Beat weekly event at Som, was on hand as well.

Disco and Soul reigned in the Destiny Lounge, with Solid Bump Records founder White Girl Lust  along with Honey Soundsystem and Hakobo of Fresco & The Culprits – owner of Som nightclub.

THE VENUE 

Paul Hemming brings a vision to the Zen Compound that focuses on revolutionizing the nightclub and hospitality industry by “Greening” them—entities that were not related concepts in the past. The Zen Compound is an entertainment complex, with its finger on society's pulse, is designed to go well beyond a traditional nightclub and world-class restaurant. More than a place for people to unwind and stimulate their senses, Zen Compound is a hub of creative spirituality – exactly as the name suggests. Visitors to the Compound create and perform art, music and dance while they are enriching their Western experience with an Eastern education. The Zen Compound merges modern design with antiquities dating back to the 11th Century and ancient philosophy with cutting-edge technology. In addition, it houses a culinary, visual and audio spectacle while cultivating the first pioneering program for nightclub sustainability in the United States.

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